Know what your audience is reading, when, so you can optimize your followup. Gai n actionable insights as buyers interact with your content, then use that information to enrich your CRM and automation tools. Know what your audience is reading, when, so you can optimize your followup. Gai n actionable insights as buyers interact with your content, then use that information to enrich your CRM and automation tools. Know what your audience is reading, when, so you can optimize your followup.